MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Revealed: Harrods’ Top 5 Backpacks
Luxury retailer Harrod's again spread some MCM- love and picked our iconic Vintage Visetos Studded Stark Backpack ..
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..

Prev

Next

Chinese New Year Celebrations, MCM Style 2011 to 2014

29-01-2014

 

As many of our blog readers, fans and customers get ready to celebrate Chinese New Year in style, I thought today was a good time to look back at the way MCM celebrated this momentous occasion in the past. Since I started writing this blog, there has been many events, displays and collections in honour of the Chinese New Year. 


The Chinese Zodiac is a scheme that relates each year to an animal and its attributes. There are 12 signs in the Chinese zodiac, which means the cycle changes every 12 years. The cycle begins with the Rat and then goes on to: Ox, Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster, Dog and Pig. The year animals represent how you present yourself (or how others perceive you)...  


Before you embark on new adventures, please hop in the MCM time machine with me and let's go explore times past...


2011 - Year Of The Rabbit


hare


In 2011, we invited ten London bloggers to discover our SS11 collection as well as the Patricia Field and Craig Redman collaborations. We celebrated Lunar New Year in style, with delicious "Pear for the Hare" cocktails and fine Asian inspired canapes.



2012 - Year Of The Dragon


dragon


This was a special year for us as MCM's Chinese Zodiac sign is "Dragon" - the brand was born in 1976. To celebrate this very special year for us, we launched a limited edition Flying Dragon collection (read this post for more info). 


2013 - Year Of The Snake


snake


To celebrate the Year Of The Snake, we released the Armour Collection,  a really bold, unique and individual collection, perfect to celebrate the intelligent and refined Snake.


2014 - Year Of The Horse 


horse4


sci

Golden Pegasus in Beijing Scitech Plaza


ip

Silver horses at China World Mall


envelopes


These envelopes will be handed as gifts with each purchase in our Chinese stores.


2014 marks the Zodiac's Year of the Horse - a time of fast victories & unexpected adventure. For this year, we would like to wish you happiness, prosperity and success, whatever you may do.


Traduction - Nous vous souhaitons un heureux nouvel an chinois!


Love from Mademoiselle Robot




Tags
Chinese , New , Year , MCM , Celebrate
Comment
+1