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MCM In Selfridges: The Grand Opening!


Oh guys, I don't know where to start... I just got back from the MCM Flower Boys in Paradise pop-up shop in Selfridges and it is like a floral Heaven! I finally got to try on all the floral items which are exclusive to Selfridges and they are SO nice. I didn't even know which one to pick.

Let me rewind my excitement for a moment and take you on a tour of the space first. The pop-up space is entirely dedicated to our SS14 new collection Flower Boys In Paradise and launched this morning! It will be there until February 28th.


The MCM Pop-Up store is located by the Duke Street entrance of the department store, literally right in front of the double doors, you can't miss it! I could see shoppers, young and older browsing the stands around us and they kept being drawn by our exotic tractor beams. 


This is what greets all the Selfridges visitors when they come in through the Duke Street entrance (if you don't know it, Duke Street is a side street just off Oxford street). Our Floral backpack looks over its whimsical domain from its mirrored throne. Because this is most definitely bag royalty!


On the other end of the pop-up space is a screen showing images from our SS14 starring androgynous beauty Andrej Peijic with the Blume. This was also drawing a lot of attention from the people around.



Both sides of the pop-up are flanked by floral walls of backpacks: colourful on one side and more neutral on the other. But as you know, there is nothing neutral about an MCM backpack and they all make a statement in their own unique way. Let's have a closer look...


This bag is exclusive to Selfridges. If you want it, you will have to take a little trip to London and hotfoot it to Selfridges to purchase this worldwide exclusive. It is a limited edition so don't delay!




All these are also part of the Selfridges Limited Edition Exclusive: I predict they will sell out almost instantly. They are all so absolutely divine.



We also have a wide choice of shoppers from the Shopper Project, colourful or monochrome is up to you, but you must know they will become your best friends. I carry my MCM shoppers everywhere, all the time. 


If you are after the latest version of an MCM classic, you will also find it in the pop-up. There we have small and medium Stark backpacks in black and cognac.


This guy was also at the pop-up store and so I couldn't resist taking a photo with him. He told me he was Bugs Bunny's long lost cousin and then asked me for a leather carrot in return for a photo.


I couldn't find a leather carrot for him, but we still managed to take a photo together!


Finally if you visit us today, don't forget to play on our wheel of fortune...  Anyone who visits will get to take a spin for a chance to win either some SS14 Nail art stickers, an MCM Colour Notebook, an MCM Umbrella or an MCM Travel Wallet.


There is also a contest to win a Dual Stark Backpack (worth £545). To enter, it couldn't be easier, simply fill out a name card with your email address and we will draw a winner at random. The name cards are quite prominently displayed at the till point, but if you can't find them, simply ask a member of staff. 

Selfridges & Co

MCM Pop-Up Store

Ground Floor, Contemporary Designer Accessories

 400, Oxford Street 

London W1A 1AB

Before I go, here are a few instagram snaps from this morning. If you come visit and take photos, don't forget the #mcmselfridges hashtag!


Traduction - Notre nouveau pop-up chez Selfridges est ouvert! Venez nous voir et tentez votre chance a notre roue de la fortune!

Love from Mademoiselle Robot

Selfridges , MCM , Dual , STark , Pop up