MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
December Editorial Stylights
 
S15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Debuts Exclusive Collaboration with EXO at Space
 
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..

Prev

Next

MCM Celebrates the Year of the Horse

17-01-2014

2014 marks the Zodiac's Year of the Horse. Which is all great for me as I was born in 1978, which was also the Year of the Horse... That means I will be paying extra attention to the forecast for the year ahead... But enough about me: we are celebrating all things equine in our windows around the world and I wanted to share our wonderful displays with you.





If you happen to go past one of our windows in Korea, Germany or China, you will be greeted by a Golden Pegasus, majestically looking over our new collection. Pegasus has been a symbol of power and speed as well as imagination, knowledge, glory and inspiration since ancient times. Now, if you remove its wings, it becomes a simple horse... 


greece


Let's look at the Horse symbolism as well: in China, it is considered a heroic symbol in China because important battles have been won due to its reliability, loyalty, power and strength. The Horse year is a time of fast victories & unexpected adventureIt's an excellent year for travel, and the farther away from the familiar paths the better. It is also marked by an increase in business and commercial activity, particularly those involved with non-essentials like luxury cars, high fashion, athletics and entertainment. In summary, go wild, travel, see the world and bring back lots of luxurious souvenirs!


chin


Do you want to see what our Pegasus / Horse windows look like? Come with me!


SEOUL

 

 

 

china


An origami/tangram-inspired display in the South Korean capital

 


 

GERMANY


In our stores throughout Germany, the Golden Pegasus proudly looks over new collection items.

 


 

CHINA

 

Last but not least, our Chinese window displays will take your breath away... Even better: the Galeries Lafayette showcased a merry-go-round mixing the Golden Pegasus and the Funky Zebra Collection. See it all below.


horse


horse3


horse4


The horse is also a symbol of dual natures, which you will see reflected in our two collections this year, you already know SS14 is about a clash of genders, stay tuned to find out what AW14 will be about... 


Traduction - Nous celebrons l'annee du cheval en decorant nos vitrines de Pegase flamboyants.


Love from Mademoiselle Robot




Tags
Golden , Pegasus , Horse , MCM , Windows , Golden , Pegasus , Horse , MCM , Windows
Comment
+0