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SS14 Press Presentation in Seoul

13-01-2014

If you follow fashion or know someone who works in the industry, you will know that Fashion Week is approaching and that also means press day season is here... Following our SS14 Campaign debut last week, we showcased our wonderful Flower Boys in Paradise collection to the Korean press at MCM Haus in Seoul.


mcmhaus


MCM Haus is where the magic happens!


mainwalll


Our showroom was decorated in keeping with the new collection's theme.


setup


Including a luxurious lounge area, where journalists, VIPs and trendsetters could relax and take notes.


models


MCM models wandered around wearing our RTW collection and the corresponding bags.


fower


Exotic flowers and bright colours make for a joyous decor. Here you can see some of the Blume range.


primary


And this is some of the Keana range in primary colours.


zebra


Funky Zebra is a new addition for SS14


bags


As well as Pegasus.


bags3


Here are some re-interpreted classics, including the Elda.


floralmannequin


Approximately 200 guests were invited and treated to a champagne reception, one on one appointments to discover the collection and they all left with their very own piece of MCM: a Cognac Visetos iPad Pouch - lovely!


drinks


Lovely summery drinks.


guestsbrowse


Our guests were free to browse the collection and try on the pieces.


ipad-pouch

Cognac Visetos iPad Pouch


After taking a good look at the new Flower Boys in Paradise collection, journalists, trendsetters and VIP guests were encouraged to vote for their favourite bag of the season by putting a little sticker on a board featuring all the bags. I sadly wasn't in Seoul, but I figured I would participate via this blog post and show you my favourite bag: the Elda tote in all its pastel glory!


vote


Journalists and stylists voting.


votefave


The general vote / my vote - looks like there is a consensus!


In the days following the event, we saw quite a lot about it in the press, have a look below:


media


Traduction - Voici le compte rendu de notre journee presse a Seoul.

Love from Mademoiselle Robot



Tags
MCM , Press , Seoul , Event , Bags
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