One of my favourite topics of conversation at the moment is the Beyond Snowdome collection, our latest collaboration with pop-artists Craig Redman and Karl Maier, aka Craig & Karl. The mix of playful Winter motifs and our classic Visetos Noir fills me with festive cheer. As I write this, I am staring at my own pieces from the collection, ready to be shot at my home - I will show the results to you on the blog very soon!
Today, I am taking you to Seoul, where hip street style photographer Seung Jum Choi aka Streeper took to the streets to find the most stylish girls in town to give them an impromptu MCM Beyond Snowdome makeover. In case you are not familiar with him, Seung Jum Choi is a bit like a Korean version of The Sartorialist, constantly in the streets on the lookout for the capital's most fashionable silhouettes. He's worked with all the most famous faces in Korea, models and stylists alike. He showcases his many photographs on his blog, which is a real treasure trove of daily inspiration.
Let's have a look at the girls he snapped with the Beyond Snowdome Collection...
Tartan, texture and over the knee boots + ombre hair, this is pretty much a no-brainer. So good. The Beyond Snowdome messenger gives the whole outfit a great androgynous touch. Thumbs up!
Beyond Snowdome Messenger
This may be my favourite silhouette. So simple and minimalist but with great shapes, fabrics and of course, the Beyond Snowdome Wallet makes the whole thing pop.
Beyond Snowdome Wallet
Casual cool with a side order of sporty grunge? When I say it like that, you wouldn't think it works, but it does. So well. I am really into this look for the Winter: big coat, trainers and Beyond Snowdome Backpack. It says "I don't care, but I look better than everyone else!"
Beyond Snowdome Backpack
Punk schoolgirl infused with a bit of 60s mod spirit. This got me so excited, so many things in this silhouette to emulate. And the Beyond Snowdome Boston bag completes the outfit to perfection.
Beyond Snowdome Boston Bag
A bit of Notting Hill boho for this pulled together yet casual outfit. With the Beyond Snowdome clutch and pixie cut, it reaches new level of youthful cool.
Beyond Snowdome Clutch
Which is your favourite look?
Traduction - Le photographe et blogger Seung Jum Choi aka Streeper a relooke et photographie de jolies jeunes filles dans les rues de Seoul, facon Beyond Snowdome.
Love from Mademoiselle Robot