MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Celebrating Seven Stores in Beijing
We’re proud to announce our seventh store opening in Beijing, located in one of the Chinese city’s most historic n..
Back to Busan: MCM Reopens in LOTTE
It's official: After a refurbishment-revolution, we're back in Busan at the colossal retail institution, LOTTE mal..
Blogger Makeover in Chelsea, London - Milan Style
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..

Prev

Next

Flower Boys in Paradise Fashion Show Debut in Seoul

27-11-2013

You may remember when we presented our brand new SS14 collection in Singapore, during FIDEFW? Entitled "Flower Boys In Paradise", the kaleidoscopic line finds its inspiration in Arcadian utopias ruled by the androgynous and techno-futuristic. For the first time, we designed an "epicene" collection, reflecting on gender-normative tensions in design and style. 


Last night, we hosted an event in Seoul to celebrate the Flower Boys in Paradise collection and show it to our celebrity friends and press here in South Korea. 


... THE COLLECTION ...


invitation

The invitation uses colours and patterns from the collection


collageshowrooom

Our showroom was transformed in a floral paradise for the occasion.


... THE GUESTS ...


As you know, there is no MCM event without a great VIP list, and our little bash in Seoul was no exception. The capital's stylish set was present, ready to celebrate our Flower Boys in Paradise with us. 


11099370524_efda5e50b1_o


IMG_1740


SungHoon

Sung Hoon at Singapore Men's Fashion Week? This way!

IMG_1660


girlsgeneration


IMG_1713


IMG_1763

Seo Hyun wearing MCM? This way


YoungHoonJoo


Yoonmilee


younghokim


IMG_1526


IMG_1550


jaypark


soiyoon


shinwoo

Be still my heart: Shin Woo at Singapore Men's Fashion Week - This way.


Shin-Hye-Hwang


... THE SHOW...


The collection seeks to explore the parameters of an a-sexual paradise which seamlessly mixed old and new, past and present. The past becomes an Eden and the future is an utopia. The silhouettes ignore gender polarities and interweave fantasy and reality. Florals and classic Visetos motifs rejuvenate the spirit of MCM in a new rite of Spring.


The "Flower Boys in Paradise" collection also unveils shapes and materials ranging from printed and embossed leathers to classic Visetos, all in carnival hues of paradise green, poppy red juxtaposed with dampened pastels and metallics. 


show1


show2


... THE ENTERTAINMENT ...


At the end of the night, we treated our guests to a surprise performance by K-Pop Boy band Shinee. They took to the stage to play some of the most famous hits... which sent the crowd wild with glee. 



Shinee is a South Korean R&B boy group formed in 2008. The group consists of Onew, Jonghyun, Key, Minho, and Taemin. They made their debut on May 25, 2008 on SBS's Inkigayo with their single, "Replay".

Since their debut, Shinee has released three full-length albums (in Korean language; with one being a separate double-album release), five mini-albums, one live album and various singles. They have also won many awards, held three concert tours and starred in their own reality shows. Shinee is considered to be a fashion icon having started the "Shinee Trend" and are known for their highly synchronized and complex dancing.


Traduction - Nous avons presente notre nouvelle collection PE14 a Seoul hier soir. Voici le compte rendu de cette soiree memorable.


Love from Mademoiselle Robot


Tags
MCM , Show , SS14 , Catwalk , Party
Comment
+0