You may remember when we presented our brand new SS14 collection in Singapore, during FIDEFW? Entitled "Flower Boys In Paradise", the kaleidoscopic line finds its inspiration in Arcadian utopias ruled by the androgynous and techno-futuristic. For the first time, we designed an "epicene" collection, reflecting on gender-normative tensions in design and style.
Last night, we hosted an event in Seoul to celebrate the Flower Boys in Paradise collection and show it to our celebrity friends and press here in South Korea.
... THE COLLECTION ...
The invitation uses colours and patterns from the collection
Our showroom was transformed in a floral paradise for the occasion.
... THE GUESTS ...
As you know, there is no MCM event without a great VIP list, and our little bash in Seoul was no exception. The capital's stylish set was present, ready to celebrate our Flower Boys in Paradise with us.
... THE SHOW...
The collection seeks to explore the parameters of an a-sexual paradise which seamlessly mixed old and new, past and present. The past becomes an Eden and the future is an utopia. The silhouettes ignore gender polarities and interweave fantasy and reality. Florals and classic Visetos motifs rejuvenate the spirit of MCM in a new rite of Spring.
The "Flower Boys in Paradise" collection also unveils shapes and materials ranging from printed and embossed leathers to classic Visetos, all in carnival hues of paradise green, poppy red juxtaposed with dampened pastels and metallics.
... THE ENTERTAINMENT ...
At the end of the night, we treated our guests to a surprise performance by K-Pop Boy band Shinee. They took to the stage to play some of the most famous hits... which sent the crowd wild with glee.
Shinee is a South Korean R&B boy group formed in 2008. The group consists of Onew, Jonghyun, Key, Minho, and Taemin. They made their debut on May 25, 2008 on SBS's Inkigayo with their single, "Replay".
Since their debut, Shinee has released three full-length albums (in Korean language; with one being a separate double-album release), five mini-albums, one live album and various singles. They have also won many awards, held three concert tours and starred in their own reality shows. Shinee is considered to be a fashion icon having started the "Shinee Trend" and are known for their highly synchronized and complex dancing.
Traduction - Nous avons presente notre nouvelle collection PE14 a Seoul hier soir. Voici le compte rendu de cette soiree memorable.
Love from Mademoiselle Robot