MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
MCM Youtube
MCM Facebook
 
MCM Twitter
MCM Instagram
MCM Weibo
Most Viewed
Most Commented
Most popular Tags
/
Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Raise your glasses: during Mercedes Benz Fashion Week, MCM toasted to the Grand Opening debut of its Berlin Flagsh..
The Bucket-List: SS15 Shopable Trend Report with MCM & Fashionette.de
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..

Prev

Next

Flower Boys in Paradise Fashion Show Debut in Seoul

27-11-2013

You may remember when we presented our brand new SS14 collection in Singapore, during FIDEFW? Entitled "Flower Boys In Paradise", the kaleidoscopic line finds its inspiration in Arcadian utopias ruled by the androgynous and techno-futuristic. For the first time, we designed an "epicene" collection, reflecting on gender-normative tensions in design and style. 


Last night, we hosted an event in Seoul to celebrate the Flower Boys in Paradise collection and show it to our celebrity friends and press here in South Korea. 


... THE COLLECTION ...


invitation

The invitation uses colours and patterns from the collection


collageshowrooom

Our showroom was transformed in a floral paradise for the occasion.


... THE GUESTS ...


As you know, there is no MCM event without a great VIP list, and our little bash in Seoul was no exception. The capital's stylish set was present, ready to celebrate our Flower Boys in Paradise with us. 


11099370524_efda5e50b1_o


IMG_1740


SungHoon

Sung Hoon at Singapore Men's Fashion Week? This way!

IMG_1660


girlsgeneration


IMG_1713


IMG_1763

Seo Hyun wearing MCM? This way


YoungHoonJoo


Yoonmilee


younghokim


IMG_1526


IMG_1550


jaypark


soiyoon


shinwoo

Be still my heart: Shin Woo at Singapore Men's Fashion Week - This way.


Shin-Hye-Hwang


... THE SHOW...


The collection seeks to explore the parameters of an a-sexual paradise which seamlessly mixed old and new, past and present. The past becomes an Eden and the future is an utopia. The silhouettes ignore gender polarities and interweave fantasy and reality. Florals and classic Visetos motifs rejuvenate the spirit of MCM in a new rite of Spring.


The "Flower Boys in Paradise" collection also unveils shapes and materials ranging from printed and embossed leathers to classic Visetos, all in carnival hues of paradise green, poppy red juxtaposed with dampened pastels and metallics. 


show1


show2


... THE ENTERTAINMENT ...


At the end of the night, we treated our guests to a surprise performance by K-Pop Boy band Shinee. They took to the stage to play some of the most famous hits... which sent the crowd wild with glee. 



Shinee is a South Korean R&B boy group formed in 2008. The group consists of Onew, Jonghyun, Key, Minho, and Taemin. They made their debut on May 25, 2008 on SBS's Inkigayo with their single, "Replay".

Since their debut, Shinee has released three full-length albums (in Korean language; with one being a separate double-album release), five mini-albums, one live album and various singles. They have also won many awards, held three concert tours and starred in their own reality shows. Shinee is considered to be a fashion icon having started the "Shinee Trend" and are known for their highly synchronized and complex dancing.


Traduction - Nous avons presente notre nouvelle collection PE14 a Seoul hier soir. Voici le compte rendu de cette soiree memorable.


Love from Mademoiselle Robot


Tags
MCM , Show , SS14 , Catwalk , Party
Comment
+0