Last week, we presented our brand new SS14 collection in Singapore, during FIDEFW at Marina Bay Sands. Entitled "Flower Boys In Paradise", the kaleidoscopic catwalk presentation finds its inspiration in Arcadian utopias ruled by the androgynous and techno-futuristic. For the first time, we are presenting an "epicene" collection, reflecting on gender-normative tensions in design and style.
A shopper from our SS14 collection
Of course, there is no great party or show without equally great guests, which is why we invited 150 International and Local Media influencers as well as 600 guests including business partners, socialites, VIPs and some of our favourite celebrity fans such as Rain, Sunghoon and Shin Woo as well as our special guest DJ JinWook. They all also attended our Flagship Opening party on the same day...
DJ JinWook rehearsing
Today, it is YOUR turn to get the VIP treatment as we take you behind the scenes of our critically-acclaimed SS14 Fashion show "Flower Boys in Paradise".
First, our models have to get their hair and make-up done for the show. Since the collection is androgynous, we kept make-up and hair clean and simple.
After that, everyone has to find their clothes for the show, with the help of our stylists backstage. Each model is assigned a certain outfit, complete with shoes and accessories.
We then do a walk to rehearse the show's choreography and order.
And another walk, this time with outfits on...
Until finally all our models are ready to step out in the limelight. Our stylists check the silhouettes and put the final touches and then it's SHOW TIME!
Traduction - Decouvrez les coulisses de notre defile PE14.
Love from Mademoiselle Robot