It' s always exciting to invite journalists, stylists and bloggers to our press previews to get their first impressions on our designs, collection and products. We celebrated our A/W "Fly With Punk" collection last week with our favourite Greek Bloggers in Athens and we were very excited to introduce them our new babies.
We introduced MCM’s AW2013-14 collection to all Greek fashion and lifestyle key editors, stylists and fashion bloggers in a first class atmosphere in the Athens flagship store in central location in Kolonaki.
On the guest list:
We wanted to show them all the new products from the AW13 collection. In the spotlight: "Fly with Punk"
For this event, we decorated the whole store, and so there were Fly with Punk inspired windows and displays. In one window the display was inspired by this season campaign theme: AVIATION. The second one was punk influenced. The branded MCM Guitar and the MCM backpacks were the main attractions in the window.
A blogger event is not a real blogger event without the right sweets:
We love to work with bloggers and it's always a pleasure for us to give something back-This time we decided to create something very special and personal: Every blogger received a personalized wallet <3
Some snapshots from the event:
The reversible shopper <3
Have a good day <3 The Janes