MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..

Prev

Next

MCM Nail Art Manicure Event at Berlin's KaDeWe

11-10-2013

mcm-front

Today we' ve got some really lovely news to share with you!  Last Wednesday Germany's biggest and most popular luxury shopping paradise, the so-called "KaDeWe" celebrated the first anniversary of its very own world of accessories aka "The Loft" located on the third floor of this outstanding Department Store nestled right in the heart of western Berlin. 


Of course MCM is in The Loft too!  Amidst the loads of amazing bags and accessories, our fave MCM can be found here since the lovely Loft opened up its giant doors.  As such, we didn't hesitate to make the birthday crowd happy through some special surprises offered during the event at KaDeWe.  We wanted to say "thanks" and "fashion is fun!"


This time It wasn't just about bags, but... nails!  Or better: MCM Nail Art


But before taking a detailed dive at the birthday happening, 

let's find out more about the legendary KaDeWe: 


kadewe

With over 60,000 square metres of selling space and more than 380,000 articles available, it is the second-largest department store in Europe; trumped only by Harrods in London. It attracts 40,000 to 50,000 visitors every day.


The store is located on Tauentzienstraße, a major shopping street, near the center of the former West Berlin. It is technically in the extreme northwest of the neighbourhood of SchonebergThe store was originally founded in 1905 by Adolf Jandorf, who persuaded the famous architect Emil Schaudt to build his store. It opened on 27 March 1907 with an area of 24,000 sq-m. 


During World War II Allied bombing ruined most of the store, with one shot-down American bomber actually crashing into it in 1943. Most of the store was gutted, which caused its closure. The re-opening of the first two floors was celebrated in 1950. Full reconstruction of all seven floors was finished by 1956. Once completed it became a beacon of hope for Berliners. "KaDeWe" soon became a symbol of the regained economic power of West Germany during the Wirtschaftswunder economic boom, as well as emblematic of the material prosperity of West Berlin versus that of the East.


Between 1976 and 1978, the store's floor space was expanded from 24,000 sq-m to 44,000 sq-m. Just after the fall of the Berlin Wall in 1989, KaDeWe recorded a record-breaking number of people going through the store. By 1996, with a further floor and restaurant added, the sales area had expanded to 60,000 sq-m." 


After all this, we're even more proud about MCM being one of the luxury brands finding themselves sold at beautiful KaDeWe! 


And now.. here's what we prepared for during the first birthday anniversary 

of "The Loft": 



mcm-nail-art

More than 50 guests got their nails MCM-pimped during the event through manicure art, which is one of the biggest beauty trends of the season!

I mean, nothing can be wrong about a 
MCM Cognac Visetos Monogram makeover, right?  

mcm-nails

Some more pictures of the event, including the incredible cream cake!

mcm-nail-art-peeps

The invitation:

mcm-einladung

More pictures of beautiful people, bags and nails: 


mcm-event

mcm-1

We hope you enjoyed our little recap of MCM's Nail Art Happening during the birthday event of KaDeWes "The Loft"!  Visit us here:

Address: 

Tauentzienstraße 21-24, 10789 Berlin, Germany

Phone:

+49 30 21210

Hours:

 Monday - Friday: 10:00 - 8:00

Saturday: 9:30 - 8:00

Sunday: Closed


Love and many hugs

The Janes <3 

Tags
Berlin , KaDeWe , Nail Art , Birthday , Event
Comment
+0