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MCM celebrates Grand Opening at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Postcards from the United Arab Emirates with Josie loves!
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The Bucket-List: SS15 Shopable Trend Report with MCM &
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
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SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
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Grand Opening at Wuhan International Plaza
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Grand Opening in Beijing Shuang An
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MCM x Butter London Christmas Event
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Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
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SS15 Press Day Highlights Part II
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First Anniversary Lucky Bag Event at M:AZIT
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Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
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SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
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In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..



Stark Style-Notes: MCM Flies 'Ahead of the Pack' with Luisa Via Roma



Luisa via Roma is not just an online shop; founded in Italy LVR is one of the most credible European fashion institutions worldwide, so it's no surprise that we are super proud being part of their online and offline portfolio. Do you remember this year's Firenze4Ever event? Nike and I attend their 7th edition and the whole event was just breathtaking, super organized and full of "ooohs" and "ahhhs". It such an honour to be part of their lifestyle and such a pleasure to work with them!


This week MCM got a super cool feature on their Style Notes called "Ahead of the Pack", featuring Fall’s sports luxe movement, which doesn’t stop with sleek athletic apparel.  Our stand-out STARK backpack was one of their main protagonists, which packs a fashion punch!




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Get ready for our latest Stark-style suggestions! 

1. The Everyday Look:


2. It's Dinner Time:




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AND: Did you know that this beloved and respected fashion retailer offers exclusively one of our Stark backpacks from the SS14 collection - online and in store. How cool is that? Not only you get to have the raddest backpack in our collection, but you get to have it before everyone else. 

Mme Robot knows more about it!

Have a wonderful day <3 The Janes

Luisa , via Roma , STARK , LVR , Style