MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..

Prev

Next

Meet MCM's Newest German Blogger Ambassador - Lara Maria Graefen from Envie

20-09-2013


 

Tell us about yourself & what you do.

Hey, my name is Lara Maria Graefen and I am a Berlin based blogger and social media consultant. I live for aesthetics in every kind of way and it really fulfills me every single day. My other big passion is singing.­ I love expressing my experiences and influences through music, just as much as I do it through my personal blog http://www.envie­-mag.com


Please introduce your site.

Envie is a blogazine about really unique and special niche products. I highly admire great designs, but also look after high quality, materials and high production standards. It can be everything from food, interior, fashion to the greatest hotels or spas. I especially love talking to the people behind those products and those who have dedicated their lives to aesthetics. With envie I try to make this world a little more beautiful.


Screen Shot 2013-09-19 at 17.44.21



What is it like to be a fashion blogger?

Lucky. Sometimes when I compare my job and all the interesting people I get to meet, all the inspiration I collect and all the exciting places I get to visit to other jobs, I simply feel lucky. Having aesthetics as your job is just great!


Biggest Pro?

Traveling, inspirations. You never know what’s going to happen.


Biggest Con?

All the technical part behind it ;­)


What would be a typical day for you?

As the other bloggers already mentioned ­ there is no typical day. I get up quite early in the morning, enjoy my breakfast and then start editing photos I have taken, writing people to interview them and preparing my posts. The afternoon I use for my music and sports. In the evening I mostly go out and try new restaurants and meet friends for a beer.


9317667704_39a1be7c5d_o

Find out what's on Lara's horizon


Where do you find inspiration?

Mostly when I just walk through new cities ­ the Cafes, the way a store looks, the interior of apartments, their food. Music is also very inspiring to me ­ the sound, the artists’ style or the way they perform. I am a phase person ­ I love living out different phases and always put my whole heart in it. In one way this is not really steady, but on the other hand it opens so many doors. I am a really curious person.



What are your techniques on finding inspiration when on a creative drought?

Sitting at a Cafe and just looking the people walking by.


How would you describe your style?

It’s really classic. French style with a hint of Indie Rock. Striped Shirts, skinny jeans, chelsea boots and good leather wares.


MUUSE-YVONNE-LAUFER1


Are there any designers that inspire you?

I highly respect the work Stella McCartney is doing and to me Alexander Wang is a genius in his cut­out designs.


How do you feel about the lifestyle of travel & global­ nomadism?

I love home more than anything. But only because I get to travel so much ;­) I could never just stay home and not discover new places, but since I travel a lot (which is necessary to me) I also love coming home. I could never live without traveling and open my mind to new things and inspiration.


9317590306_30164af1e0_o

Lara in London with Karl


Do you have a favourite MCM bag?

Nuovo L. And the Craig&Karl collection!


9317591572_6f26814d8f_o


Describe this blog’s ‘timeless’ framework & culture & lifestyle angle.

I think it’s all about inspiration. Taking a classic into a modern lifestyle.


In your own words how do you think luxury is a mindset?

Luxury doesn’t always need to be expensive, I think. Luxury are aesthetical products, that are special and have a certain meaning to you. Luxury is when you allow yourself to exchange products and pieces with a more beautiful version, that simply brings you pleasure. The luxury of making your life beautiful.


9314803373_2b723e4f49_o

Lara in London with Tiany Kiriloff


What do you like about MCM?

I highly admire the way MCM mixes timeless classics with a modern twist. 

Tags
Envie , Blog , Ambassador , MCM , Lara
Comment
+0