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Introducing the Amelia Collection:

12-09-2013

amelia-teaser


Oh, Amelia! You are a timeless beauty, the kind of bag that takes us by the hand to discover the past while celebrating the present.   If you're ready to Fly with Punk, fasten your seatbelt & take a closer look at AMELIA and the core elements which inspired the collection: 


Coined after the “First Lady of Flight” Ms. Earhart herself, the distinctive and svelte Amelia Collection features an elegant aesthetic, flaunting an ornately robust facade of herringbone wool and rabbit materials, affording flavours of grandeur, panache and flair. Available in a duo of colours, the graceful debutantes are adorned with pale gold hardware with soft nappa trimming, elaborated with viscova cotton lining bestowing flair with sophistication and elan.  Fashioned to ‘take-flight’, the newly debuted Amelia Collection is perfect for cosmopolitan style-savants who value self-assured modish designs without ostentation. 


Age of Aviation:


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The beautiful and highly desirable Amelia collection was inspired by the extraordinary personality of Amelia Earhart. She was one of the first feminine pilots and broke boundaries between masculine and feminine roles.


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Our latest "Fly with Punk" campaign fuses the golden age of flight with the raw aesthetics of the early rock movement, embracing the vein of rebellion & non-conformity where punk and panache intersect. MCM's neo-chic tribute imbues an industrialised steampunk air, disposed with a unique sense of unrestrained individualism creating a bohemian glam-rock mood.



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Age of Travel:


romantic age trave 


While celebrating the vibrant past, one thing remains for certain: travel has always been about crossing boarders, breaking down barriers and open up our horizons.


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Amelia Earhart - Our Autumn/Winter 2013 Heroine:


amelia


Amelia Mary Earhart was an American aviation pioneer and author. Earhart was the first aviatrix (female pilot) to fly solo across the Atlantic Ocean. She received the U.S. Distinguished Flying Cross for this record and set many other records, wrote best-selling books about her flying experiences and was instrumental in the formation of The Ninety-Nines, an organization for female pilots. During an attempt to make a circumnavigational flight of the globe in 1937 in a Purdue-funded Lockheed Model 10 Electra, Earhart disappeared over the central Pacific Ocean near Howland Island. Fascination with her life, career and disappearance continues to this day. 


And Guess What? Everybody loves Amelia!


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- The Janes

Tags
Amelia , A/W 2013 , Aviation , Earhart , Bags
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