MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..

Prev

Next

AW13 Punk Styling with MCM

05-09-2013

mainmc


Do you know what's really exciting when the new season's styles start arriving in store? It is to see how some of our favourite bloggers and MCM Friends have styled theirs... This time, we are looking back to the beginning of the Summer, when we co-hosted the famous Luisa Via Roma Style Labs during the store's Firenze4Ever weekend extravaganza. Today we are paying extra special attention to the Tantris line, as styled by HerWorldPlus (discover the other style labs including MCM here and here). The theme for the whole Firenze4Ever event was perfect for us to announce the new AW13 "Fly With Punk" campaign too as it was On Stage - Where art, music & fashion meet between the virtual and the physical", inspired by punk-rock aesthetics, the event celebrated the 70s subculture that still inspires many designers. 


9137687080_d34b414a20_o


Let's shine the spotlight on HerWorldPlus, which is a Singapore based online portal for stylish women achievers. Based on Singapore's number one women's interest magazine "Her World", the website is the go-to place for shopping, fashion and beauty trends for Singapore women.



Screen Shot 2013-09-05 at 15.50.32

Read the posts here and here


Screen Shot 2013-09-05 at 15.49.44

Have a look at the Style Lab here


Now let's see how they styled our collection...


_DSC0872


_DSC0862


_DSC0823


_DSC0797


Rock, punk and grunge are the three protagonists of this Fall's trend parade - mix them up with contemporary designs and you get "chaos meets couture"! Our new AW13 campaign is no stranger to this as it invites you on a journey inspired by neo-grunge, couture, punk and some wonderful women pioneers.



bag

You can purchase our Tantris line from Luisa Via Roma and Very Poolish


Now... How would you style MCM if you had to Fly With Punk?


Traduction - La ligne Tantris version punk avec HerWorldPlus.


Love from Mademoiselle Robot




Tags
MCM , Punk , HerWorld , Tantris , LVR
Comment
+0