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MCM Debuts "Fly with Punk" Campaign at the Galeries Lafayette

02-09-2013

mainGL


Let me take you to my hometown and most amazing, romantic city in the world: Paris. We recently opened a pop-up boutique at the heart of the sacred fashion temple Galeries Lafayette (which will be open until October 6th) on boulevard Haussman. Les Galeries Lafayette is one of the biggest and best department stores in Paris, people come from all over the world in the hope of some indulgent shopping in the Galeries. The store first opened in 1894 already with great success, and promptly gathered quite a reputation as a purveyor of luxury goods. It is a Parisian institution, a place that takes you to a magical dream world of glitz, glamour and beauty...


galerie

Les Galeries Lafayette: a Parisian institution



parisarchive

MCM Ad in French VOGUE in 1989


To coincide with the launch of our beautiful "Fly With Punk" collection for AW13, we restyled the whole of the Galeries Lafayette pop-up boutique... The inspiration behind the boutique's decor are the same as the ones that inspired the campaign: punk couture, glam rock, travel and our passion for aviation.


                                 Autumn / Winter '13 "Fly with Punk" Inspirations



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Inspiration behind the new collection


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Celebrating the Punk movement... in our own MCM way


1

Beautiful bags, beautiful machines


The team at the Galeries Lafayette is having so much fun with their uniforms and all the accessories from the collection, sometimes we have to beg them to go home when their shift is over. It makes me want to go spend some time with them in Paris, what a lovely crew!


stand

The initial design


boutique

The boutique and its crew...


The boutique is located on the Ground Floor of the department store, if you are in Paris, make sure you go and visit...


C:\Documents and Settings\Frederic\Mes documents\Mes dossiers\AUTOCAD\Galeries Lafayette\VITRINES COUPOLE\GL COUPOLE REPERAGE V



We also took over one of the luxury windows of the department store, which looks absolutely stunning and makes people do a double take when they walk past.  A lot of Parisians have been stopping to take photos of our daring display. Flying mannequins!


windows


windows1

A closer look...


makingof

This is how we make an MCM window



window2

The finished product!


mcmfans

MCM fans!


Now as a special treat for you, lovely blog readers, I want to show you a close-up of the very special accessories we made to feature in the windows of the Galeries Lafayette for the "Fly With Punk" collection. I would like to warn you first that these pieces are drool-inducing and after looking at the photos, you WILL want them all... Take a ticket, I was here first!


accessories

Aviator hat? Studded collar and bow tie? I am dying. This is too good.


Traduction - Nous sommes heureux de presenter notre collection "Fly With Punk" aux Galeries Lafayette a Paris. Venez nous dire bonjour si vous y passez, notre equipe sera ravie de vous accueillir. 


Love from Mademoiselle Robot



 

Tags
Galeries , Lafayette , Paris , Fly , Punk
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