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MCM Autumn/Winter 2013 - Introducing Marlene, Accra Special & The M Moment

13-08-2013

Grunge glam meets handle-to-hardware lux: this season our Autumn/ Winter13 collections are inspired by a triplette of musical protagonists which defined an attitude: rock, punk & grunge.  MCMs latest pieces are designed with revolutionary, stylishly iconoclastic, and cutting-edge constructions, boasting quirky-chic facades to eccentrically cool designs, which afford glamorously subversive styles to leap from the pages.   Discover the AW13 IT-bags here:

 

Accra Special

From the airstrips to the catwalks, the newly debuted Special Edition Accra Collection lands on the runways of style.  Inspired by the latest Aviation-themed campaign “Fly with Punk”, the Accra collection fuses the iconic styles from golden age of aviation with the raw aesthetics of the early punk movement.  Presenting a trilogy of generously capacious drawstring bucket shapes, the latest collection is handcrafted with a unique combination of python, pony hair & fur, adorned with croco-embossed and satin suede lining imbuing a bohemian glam-rock mood.  Ready to take-flight, the glamorously ornate collection is embellished with gorgeous assemblages of patterned studs exuding flair with poise, ideal for style-enthusiasts & the urban glitterati with a flavour for aeronautic mobility.

 

 

 

Marlene

This season, MCM takes a ‘flight of fashion’ debuting the illustrious Marlene Collection, landing on the runways of style.  Inspired by the distinguished Marlene Dietrich, MCM’s latest jet-set pioneer is designed to commemorate Dietrich’s distinctiveness in style as the first classic film icon to break the boundaries between masculine & feminine aesthetics.   Introducing an artistic juxtaposition between softness & rigidity in material and design, The Marlene Collection harmonises the boldness of exotic snakeskin with a smooth velvety form.  Available in auburn & black, the Dietrich-duet boasts a facade of genuine snakeskin featuring original leather and with viscova cotton lining, creating a contrasting chiaroscuro effect.   Ideal for refined style mavens and contemporary style-savants, MCM’s novel Marlene Collection rouses the fantasy & nostalgia of the classics within the milieu of contemporary high-fashion.

 

 

 

M Moment

Bestowing maximalist elegance while conjoining sophistication & boldness, the M Moment Collection returns lands ‘in business’ this season ready to board the jet-ways of style & take flight.   The first class ‘executive upgrade’ is handcrafted with python-embossed cowhide leather & satin suede lining, flaunting a maximalist-chic, avant-garde aesthetic.  Boasting an exotic veneer, the latest edition introduces an iconic M-shaped facade reminiscent of MCM’s logo-inspired iconography, featuring luxurious mesh detailing creating an audaciously stylish ambiance. Available in a trilogy of shapes, the SS13 M Moment is fitted with a detachable woven strap for versatility in style and lightweight, natural styles.  Through an emphasis on refinery in design and an accentuation on quality materials and construction, the M Moment achieves optimal functionality without compromise in design.  Classic and timeless, capturing the boundlessness of flight, this season’s latest collection is a ticket for jet-setting fashion cognoscenti and cosmopolitan style-savants worldwide

 

 

 

Tags
AW13 , Campaign , IT-Bags , Marlene , Accra
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