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MCM Pops-up at the Galeries Lafayette in Paris

29-07-2013

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Paris is the city of lights, the city of love and the world's fashion capital... It is also my hometown so what I am about to share with you today is particularly close to my heart. MCM is taking Paris by storm, with a chic pop-up store in the Galeries Lafayette on Boulevard Haussman, in the center of the capital. Les Parisiennes better watch out, there is a new hip kid in town!


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Les Galeries Lafayette: a Parisian institution


Les Galeries Lafayette is one of the biggest and best department stores in Paris, people come from all over the world in the hope of some indulgent shopping in the Galeries. The store first opened in 1894 already with great success, and promptly gathered quite a reputation as a purveyor of luxury goods. It is a Parisian institution, a place that takes you to a magical dream world of glitz, glamour and beauty... And now, MCM has a place in the middle of all this!


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A corner of MCM Heaven in Paris


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When I was a little girl, my mother used to take me to the Galeries Lafayette every Christmas holiday to admire their wonderful windows, they seemed like a portal to a different dimension, where nothing could ever go wrong. I remember vividly the sensation I had walking through the Beauty Hall, all the scents, the colours and the shiny surfaces made me a little dizzy. Now I am the one taking my daughter there, like a family tradition. And we are not the only family doing that, generations of Parisiennes learned all they know about style from wandering the gilded halls of the Galeries Lafayette. 


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MCM Ad in French VOGUE in 1989


On July 22nd, MCM opened the very first French pop-up store right in the middle of the Galeries Lafayette. Our boutique is located on the ground floor, you can't miss it, it is all clad in bright Eyes on the Horizon colours... Tous les yeux sont sur MCM (all eyes on MCM). On Saturday we hosted a mini-event for our customers with a Photo Booth, funny paper sunglasses, special edition gifts and more to welcome our very first French customers and to celebrate our arrival in the capital of fashion!


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Our pop-up store


Our first Parisian bestsellers have been the Eyes on the Collection collaboration with Craig & Karl (which is already almost sold out - hurry!), the Stark backpacks, First Lady line and Shopper Project.


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A customer happily paired up with the Eyes on the Horizon backpack - tres chic, non?


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Another cool customer who fell in love with the Eyes on the Horizon collection


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Stark is in the house!


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A mention for MCM on the Galeries Lafayette's blog


I think it is time to raise our glasses to our Galeries Lafayette team for an amazing work! Sante!

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Traduction - MCM s'installe a Paris, au rez de chaussee des Galeries Lafayette boulevard Haussman. Un debut en fanfareaux couleurs acidulees de la collection Eyes on the Horizon.


Love from Mademoiselle Robot




Tags
Galeries , Lafayette , Paris , Pop Up , MCM
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