MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..

Prev

Next

MCM Fashion Breakfast During Berlin Fashion Week

09-07-2013



For us in Germany, last week was all about Berlin Fashion Week: Runways shows next to the latest presentations, the nation's biggest fashion trade shows and a lot of eventseventsevents!  Amidst all the fashion-fun, there was one established rendezvous during this busy week that nobody could miss: MCM's famous Fashion Breakfast on day 2 at the luxurious SoHo House in Berlin-Mitte.




 



MCM Fashion Breakfast SS14_Claudia Ten Hoevel Grazia


MCM Fashion Breakfast SS14_Jennifer Dixon Instyle


Each season MCM turns SoHo House's 3rd floor into a luxurious style-a-dise for the media taste-makers & opinion-leaders, and this season was a bit more theatrical than  years prior:


mcmmood


MCM ushered in the butterflies!  The summer's beautiful little creatures fluttered about freely, decorating the atmosphere with a dramatic and spectacular sun-drenched mood, reminiscent of dreamy springtime skyscapes and imaginitive arcs in the sky


MCM Fashion Breakfast SS14_Atmosphere


mcm_butterfly


MCM Fashion Breakfast SS14_Alina Sueggeler


Berlin's fashion crew enjoyed our breakfast extravaganza, and a few surprise guest visitors popped on by for a visit: German singer Alina Suggeler from "Frida Gold", model Gitta Saxx and musician Schmidt even made a cameo appearance.


MCM Fashion Breakfast SS14_Adrian Margelist



Next Spring, get ready for a bridge to enter this magical world of MCM treasures, 

butterflies and thousands of flowers!


mcm 


It was such an unbelievable, surreal moment and such an amazing experience. I am pretty sure: This was the most amazing, breathtaking, romantic and beautiful event ever. I am still amazed as you might have recognised!


LOVE Sarah Jane


mcmmoods1

Tags
MCM , Preview , Berlin , Fashion , Week
Comment
+0