MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.
New Store Opening at LOTTE in Seoul
Discover our latest store, recently opened in the Seoul branch of historical department store LOTTE. Find out more..
The Style Distillery ft MCM In Singapore
In collaboration with The Style Distillery 01 Absolut Elyx at Lantern - The Fullerton Hotel Singapore, we painted ..
MCM Debuts in The Land of the Rising Sun
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating our de..

Prev

Next

Firenze4Ever: Stylights from the Janes

21-06-2013

LVR_JW_teaser


After three days of Luisa Via Roma's Firenze4Ever-awesomeness Nike-Jane & I are sad that time flew so quickly since we had such a fabulous time!  Picture this: 3 days of amazing people, 3 days of beautiful Florence (really, this city is unbelievably gorgeous) and 3 days of MCM with tomorrow's up-and-coming trends.  It's been such an incredible experience we'd never dreamt of. 


This season's theme for the Firenze4Ever was “On Stage - Where art, music & fashion meet between the virtual and the physical". Inspired by Punk-Rock aesthetics, the event celebrated the upcoming trend in with a big boom.


mcm_lvr


mcm_florence


Let's start with our personal travel diary and jump off the plane and explore Luisa Via Roma's stylish store and see some lovely fashionistas from all over the globe!


SATURDAY (15/6):


mcm_nike_dinner


mcm_view


mcm_pic


mcm_hotel


From Berlin to Zurich to Florence: 5 hours with one stop - our trip started pretty early so we arrived midday at our beautiful hotel. It was the perfect start in entering this luxurious world and slowly getting into the Florentine way of life, as well as getting to know the other bloggers involved later on in order to dive into this amazing experience. 


After our first break at a typical gelateria, all the bloggers met at the Luisa Via Roma store for pre-dinner cocktails and a gentle get-together before heading to Villa Le Corti in San Casciano for a Gargantuan dinner.


mcm_TheBlondeSalad 


As you can imagine, the Tuscany is pleasing-to-the-eye for every nature lover and pleasing-to-the-tummy by the evening: finger foods, champagne, typical Italian and Florentine cuisine such as breads, cakes, pasta, meats and panacotta - four courses of awesomeness!


mcm_blogger


Mcm_nike


SUNDAY (16/6):


mcm_dinner-2


Sunday started pretty early and it was about time for Luisa Via Roma's first Style Labs in the boutique - like mine (but I'll come to that later).  Even though everybody wanted to grab the most amazing items from LVR's Auntumn / Winter collections as well as their upcoming accessories, the atmosphere was pretty nice & relaxed.


mcm_interview


mcm_betty


dinner 


As you can see: It was all about shootings, shootings, shootings!   Dinner was as amazing as the evening prior: we wined & dined at the Grand Museum and had an amazing night at the Galleria Del Costume inside Palazzo Pitti


MONDAY (17/6):


mcm_nike_joking


On Monday we met the MCM crew!  We're a big family but we catch up pretty rarely so it was so nice to see all the guys again and talk about the new "Craig & Karl" collection, about their impressions and about the lovely event.


MG_1971


mcm_dinner

 

Monday's highlight took place in the evening where we were invited to the most fashionable party I've  attended to date: It took place at the Giardini di Boboli, a beautiful park with an awesome dinner: round tables were placed around a pond with a big dramatic statue in the centre. We we were treated like princesses!  The grand finale? A live performance from top bands Francis and the Cats, The Goose, and Prins Thomas.  Unforgettable?  That would be the understatement of the season!


mcm_dinner_florence


What a night!  What a feast!  What an incredible experience. Thank you so much Luisa Via Roma - it has been a pleasure to be one of the 30 invited bloggers <3 LOVE, Sarah Jane

Tags
LVR , Luisa , Via , Roma , F4E
Comment
+0