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Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..



MCM Blogger Makeover UK Edition - Fashion Foie Gras



Earlier this month, I introduced you to the bloggers involved in this year's "makeover" project... Then you found out all about me and my partner in crime Monsieur Robot... It is now time for me to introduce the next blogger, the beautiful and immensely witty Emily Johnston from Fashion Foie Gras.

Fashion Foie Gras was founded in September 2009 with the idea of creating one place where all things newsworthy for fashion and style are reported 24 hours a day, 7 days a week!  The site has been featured on a number of different websites, written about in several print publications and received recognition in numerous "top fashion blogs" roundups. Emily Johnston, the editor, contributes to a number of publications beyond FFG including Cosmopolitan, The Huffington Post, Glamour Magazine UK and Stylist Magazine. 

I met Emily a couple years ago and we've been friends ever since. She is one of the funniest, wittiest people I know and she is also incredibly passionate about what she does. She is one of those people who can do anything she sets her mind to... As you will see in the photographs from our shoot, she is also insanely beautiful AND photogenic.

A Touch Of Pink

As a professional blogger, Emily travels all over the world on a weekly basis and she needs a collection of luggage that is worthy of a fashion queen... 

"I first saw MCM in Sex & The City. Samantha seemed to be a huge fan! So my interest was peaked."



Shopper Chic

Emily's style is all-American preppy, with hints of colour here and there, mainly through the use of accessories. She is rather tall and favours larger bags. Our Yellow/Gold reversible shopper stole her heart!

"I have to say I'm a huge fan of the larger bags this season - the reversible shopper bag is perfect as it fits absolutely everything while looking super preppy and chic. It basically fits the FFG wardrobe to a tee."


Screen Shot 2013-05-31 at 14.09.59

Modern vs Vintage Glam

When you are always on the go, you better come prepared. Emily picked some of our classic luggage line and gave it an interesting twist, by contrasting her sleek modern silhouette with vintage glam Visetos trunks.

"Sadly, I'll never be a small bag carrier. I have a real problem. Haha! I carry a whole Apple store on a daily basis - macbook, IPhone, iPad and iPod. Then there's the notebook, pens, makeup bag and of course crazy stuff like flats and a snack bar in case I find myself in an unexpected situation where flats and snacks are required."



Puppy Love!

I've given you many reasons why I love Emily, but I think what seals the deal is that she loves animals as much as I do. She grew up in the beautiful South and raised many wonderful dogs. I think our MCM dogs would have been quite happy to go home with her!



"I loved the MCM Blogger Makeover! It was so much fun working with the team and getting to participate in a set where the bags are all on show."

Thank you Emily!

Traduction - Faites la connaissance d'Emily Johnston, creatrice du blog Fashion Foie Gras.

Love from Mademoiselle Robot

Fashion , Foie , Gras , Makeover , Blogger