• Brand Story
  • Lookbook
  • Collection
  • MCM World


Video Feature
Become a fan
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..



Stylevolution of the White Visetos



You know I LOVE nothing more than a little party in the archives... Well this week, since we are on the topic of the White Visetos, I thought I'd do a little digging - as usual - to show you more about this line. This is actually one of our oldest lines, and it was launched only two years after the brand was first created, in 1978. Crazy isn't it?


The White Visetos started off as a Summer collection, including all the Summer essentials, such as luggage (of course), beach bags, but also tennis bags, golf bags and more outdoorsy types... Imagine how chic you'd look, all white clad and tennis court bound, proudly carrying your best rackets in an MCM tennis bag!

Let's have a closer look at the range...


The classic Boston shape is a model we still carry now. On the left you can see it in its first incarnation and on the right its most recent look, as sold on


A selection of document holders and clutches from the original collection. Here you can see the different shapes of the iconic MCM brass plate. Quite clearly the grandparents of our current iPad cases!


This is my favourite part: the lifestyle accessories and gifts. These have been discontinued, and so they are highly collectable! If you have some in your home, look after them as you own a piece of MCM History! My favourite is the mail tray and opener, So chic!


One more design that's been around for decades is our Hobo bag. Again on the left is the archive image and on the right the current version, available on Wardow.


A glamourous travel range includes briefcases and trunks in various sizes. I can see myself hopping in a convertible to the Hamptons with a boot full of these beauties!


Mini-bags were already all the rage when the range launched. We now offer a few miniature versions or our best selling ranges, such as the Tracey (on the right).


From an all-white shopper to a black and white one, with a similar line. Why change a winning formula?


Small leather goods in white brighten up anything, some of these are still available in a slightly different incarnation, and also in other colours!





Traduction - Un petit historique de la ligne White Visetos

Love from Mademoiselle Robot

White , Visetos , MCM , Archive , history