MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..

Prev

Next

Stylevolution of the White Visetos

15-05-2013

main


You know I LOVE nothing more than a little party in the archives... Well this week, since we are on the topic of the White Visetos, I thought I'd do a little digging - as usual - to show you more about this line. This is actually one of our oldest lines, and it was launched only two years after the brand was first created, in 1978. Crazy isn't it?


archivelaunch


The White Visetos started off as a Summer collection, including all the Summer essentials, such as luggage (of course), beach bags, but also tennis bags, golf bags and more outdoorsy types... Imagine how chic you'd look, all white clad and tennis court bound, proudly carrying your best rackets in an MCM tennis bag!


Let's have a closer look at the range...


boston

The classic Boston shape is a model we still carry now. On the left you can see it in its first incarnation and on the right its most recent look, as sold on Wardow.co.uk


folders

A selection of document holders and clutches from the original collection. Here you can see the different shapes of the iconic MCM brass plate. Quite clearly the grandparents of our current iPad cases!


gifts

This is my favourite part: the lifestyle accessories and gifts. These have been discontinued, and so they are highly collectable! If you have some in your home, look after them as you own a piece of MCM History! My favourite is the mail tray and opener, So chic!


hobo

One more design that's been around for decades is our Hobo bag. Again on the left is the archive image and on the right the current version, available on Wardow.


luggage

A glamourous travel range includes briefcases and trunks in various sizes. I can see myself hopping in a convertible to the Hamptons with a boot full of these beauties!


mini

Mini-bags were already all the rage when the range launched. We now offer a few miniature versions or our best selling ranges, such as the Tracey (on the right).


shoppingbag

From an all-white shopper to a black and white one, with a similar line. Why change a winning formula?


wallets

Small leather goods in white brighten up anything, some of these are still available in a slightly different incarnation, and also in other colours!


somerseries

Before


whitebags

Now


Traduction - Un petit historique de la ligne White Visetos

Love from Mademoiselle Robot

Tags
White , Visetos , MCM , Archive , history
Comment
+0