MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..

Prev

Next

Coming Attractions: SS13 Blogger Makeover - Zurich Edition

20-05-2013
mcm_front_blogger


When I arrived in Zurich, I was much more excited than usual: we were not only on the scene to toast MCM's latest flagship boutique debut, but to also inaugurate our first-ever Blogger Makeover at the heart of the European mainland featuring Switzerland's top power-blogging girls! 


mcm_5  

Since 2012 we've been involved in MCM's tradition in giving back a little bit of the love our friends and followers share with us everyday, in spreading the word and thanking our lovely online-sheroes for supporting us to the max.  One thing's for sure: We're happy you're part of the MCM family! 


For the first time we teamed up with six Swiss top-bloggettes to spend a very special day in company of stylish people, tasty finger foods and good vibes. We met in a beautiful photo studio where each of the lovely ladies got her hair and make up done by professional stylists to be ready for not only the Grand Opening event, but the photo shoot featuring our most beloved and iconic MCM pieces!   

mcm_7 mcm_2 mcm1 mcm5

Let me introduce you the selections made by this year's 
supermodels for their exclusive MCM-Makeover:


mcm_packshots




And now... Introducing the Bloggers Stars!

 


Sandra's Closet:


mcm_sandras_closet


Sandra from Sandra's Closet was our official hostess extraordinaire for the Zurich Blogger Makeover.  If you met her, you'll instantly see that she's got a true passion-for-fashion: Sandra studied fashion design and likewise worked as an editor for Marie Claire magazine, she's a stylist, and one of Switzerland's top-bloggers! A self-made fashionista, Sandra is "constantly editing and looking for the perfect pieces, picking out the most important accessories and clothing."


Vist Sandra's Closet to get insider tips, get a little fashion history and most important be up-to-date. (You might even find some finds before they appear in the fashion 'mags and hit the stores. On the other side you will also get an insight into Sandra's personal styling ideas with vintage and new pieces, and of course meet new designers. For Sandra's makeover experience, she selected the lovely & beautiful SS13 Little Veronika Visetos Medium Satchel

 

Booties on my Feet: 


mcm_booties_on_my_feet


Miss Gray from "booties on my feet" somehow is our personal Carrie. Wait... she's even better! This super woman from Zurich is a visual artist, a fashion lover and shoe addict. She knows how to wear it right and combines crazy clothes in the most elegant styles by relying on her personal taste and matching it with the latest trends.  Booties On My Feet is a blog you don't want to miss!  For her makeover, Miss Gray selected our Spring / Summer '13 Stark Backpack, Blue Edition.




Chic & Schlau:


mcm_chic&schlau


Chic-and-schlau.ch (or clever & chic, as we would say) was founded in 2008 by the 22-year-old Zurich-based Mirjam Herms.  Chic and Schlau is a true lifestyle blog and online magazine (blog-zine, shall we say?) - that's why we invited this stylish power-blogging fashionista to this year's Makeover project: introducing contributor editor Marie-Joelle Eschmann! Chic-and-schlau.ch reports on trends, new collections, beauty, travel destinations and gossip. The personal perspective is never lost and honest opinions are their obligation! We love you, girls!  For her MCM Makeover photo session, Marie-Joelle selected our latest First Lady Medium Boston, Pink Edition.



Gine - Style & Stories: mcm_style_and_stories


Regine Maria Schoeller is the fabulous lady behind Gine - Style & Stories.  A graduate of ESMOD in Munich and Paris, Regine (or Gine) has undergone a variety of collaborations with local & international fashion brands - as you can see, Gine's a true fashion-insider and that's exactly what she flaunts through her amazing outfits!  Gine is not only part of the international press and blogging fash-pack, but but also a working mum. We're in love with her - BIG TIME! 




mcm_fashionfraction

Meet the beautiful lady behind Fashion Fraction: Michele K., a fashion blogger based in beautiful little Switzerland. Some years ago she started with her blog which today has reached new levels, becoming one of the nation's top blogs!  High class photographs document her outstanding sense for elegant style combinations - during our shooting we fell in love with this natural beauty and are still wondering whether her second job description probably should be "top-model"? You go , girl!  For Michele's MCM Makeover, she selected our svelte and sophisticated Small Tracey Tote 


Make sure to check out our upcoming post with more behind-the-scenes footage as well as the complete result of our shooting featuring these four amazing blogger ladies and their colleagues from virginiepeny.com and secretsofstyle.wordpress.com, too!


Love and many hugs, 
Nike Jane 

Tags
Blogger , Zurich , Makeover , Styling , Shooting
Comment
+0