It is always a real joy when a new MCM Flagship opens anywhere in the world, but to me it is even better when stores open in Europe, it feels closer to home! The latest boutique opens this evening in the heart of Switzerland's capital of luxury, Zurich. Of course, when moving in to a new place, the best place to set up shop (quite literally) is the Old Town - Munsterhof - which is the hub of sophistication in the city. It seems to me that this is a match made in Heaven, as Zurich appears to be a place not only for luxury but for discerning luxury customers. People with great taste who won't settle for less than perfection.
The store is our first Swiss enclave and also unveils a brand new interior concept featuring a golden facade and natural, subtle accents inside the store. You will of course have recognised where the inspiration comes from: the famous MCM brass plate. I love this intense synergy between the brand and the spaces it inhabits and I can't wait to visit the store for the first time!
In the back of the store is a large feature wall comprised of 9 screens that will be showing various art installations throughout the year. The first one, to celebrate the opening is an exclusive piece by Emmy Award winner Andrew Daffy... Follow The Janes coverage this evening on Twitter and Instagram to find out more about this breathtaking art-piece.
Zurich is a wonderful place for MCM and just like our Creative Director Adrian J. Marlegist, I am sure we will thrive there.
To find out more about Zurich Street Style, have a look at this post.
For tonight's big opening, we are expecting many wonderful friends of MCM from all over the world... Some, like Sang Woo Kwon are already on their way while others will be travelling today. If you are joining us this evening, please take a look at our Travelling Tips and City Guide to familiarise yourself with Zurich... Then you can take to the streets, like Bogart.
From this evening at 7pm (Zurich time), you will be able to follow our live coverage of the event, broadcasted especially for you by my two blog co-ambassadors The Janes (Sarah and Nike Jane) on Twitter and Instagram. Find out who is attending, what they are wearing and what surprises we have in store for you throughout the night... I cannot wait!!
Love from Mademoiselle Robot