MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..

Prev

Next

Bogart - Inspiration

30-04-2013

inspirationMONDAY


The first thing that comes to mind upon hearing the name "Bogart" is of course Humphrey Bogart, the ultimate style icon, personification of cool, dapper men from the golden age of Hollywood. When we created the Bogart line, we wanted it to convey all these classic Hollywood values of masculinity, chivalry, bravery, strength and class... with a modern twist. It isn't 1940 any more and men need different things! 


Bogart


Style Icons From The Past

As it is often the case, to create something new, we looked to the past - and to past icons - for inspiration. Humphrey Bogart gave more than just his name to the line, he gave it his entire demeanour... Don Draper, whilst he is a modern creation is a man firmly anchored in the past and most definitely a style icon! Finally James Bond as incarnated by Sean Connery is a prime example of class and wit.


pasticons

Influencers From The Present


While we take our inspiration from the past, we design for modern men, with busy, global lifestyle. These men are models, journalists, bloggers or high-flying businessmen. They need a bag that's both stylish, masculine and elegant. The Bogart ticks all those boxes with its versatile tote shape, and is seemingly bottomless.

presenticons

European Flair

Bogart is inspired by classic style icons and carried by modern influencers, but it is also deeply infused with European flair, a melting pot of chic gathered in all the coolest cities on the Old Continent. Bogart spends his time between Paris, Zurich, Milan and London, collecting unique garments along the way.


zurich


Traduction - La ligne pour hommes Bogart s'inspire des icones du passe pour plaire aux hommes d'aujourd'hui.


Love from Mademoiselle Robot





Tags
Bogart , men , mcm , bag , inspiratio
Comment
+0