• Brand Story
  • Lookbook
  • Collection
  • MCM World


MCM Youtube
MCM Facebook
MCM Twitter
MCM Instagram
MCM Weibo
Most Viewed
Most Commented
Most popular Tags
Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Raise your glasses: during Mercedes Benz Fashion Week, MCM toasted to the Grand Opening debut of its Berlin Flagsh..
The Bucket-List: SS15 Shopable Trend Report with MCM &
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..



MCM Nuovo L, Design Evolution: From AW 2012 to SS 2013



From season-to-season, as you might already have spotted in our latest posts, our MCM beauties get a style-update. The evolution of our collections is meant to make every piece as contemporary as possible while transforming them into the ultimate it-pieces season-after-season.  Each year we bridge the gap & strike a balance between tradition and "state of the art", purveying a special aesthetic which is a challenge we love to manage. Over generations we've celebrated the mastery of harmonising the art & science of excellence in craftsmanship design. 

For Spring / Summer '13 our today very minimalistic and at the same time totally striking Nuovo L Collection got a new face you can't resist: take a look at our redesign!

We're more than pleased to introduce our latest Summer-inspired styles, replete with fresh, new and minimalistic colours, as well as a stunning shape and a unique look. Discover Nuovo L's design evolution from Spring/Summer 2012 to Spring/Summer 2013

Nuovo L's Spring / Summer 2012 Debut:


For Spring-Summer 12, Nuovo L debuted flaunting her girly side in none other than pink! The beautiful fuchsia-hued hit heralded a look that merited the accolade as the season's ultimate it-piece.  While the SS12's may appear as giant candies, don't get these beauties wrong - by adding some stunning contrasts through a gamut of gold hardwares, the Nuovo L Collection made sure that we're dealing with genuine sophistication that simply won't ever loose their fresh sweetness.  En plus, there was a monochrome black version for fashionistas who are fans of elegant understated style.

Nuovo L's Autumn/Winter 2012 Second Act: 


This is how it looks like when our Nuovo L's grow up and find their way to tell the world "I am classy, I am elegant and I am stunning!"  It was all about free spirits, finding their design-tity and becoming confident about their own unique styles and their distinct shapes in the luxurious AW'12 range.  The Fall season presented an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement.  A touch of eccentricity was in the air and a free-spirited hedonism conquered where anything was possible.  From SS12 the candy-coloured debutantes reappeared in AW12 with bold colours that resembled the autumn leaves and blue skies of our wonderful word.

The Nuovo L's Spring / Summer '13 Seasonal Sequel:


Please welcome the amazing and brand new Nuovo L Collection for this year's Spring /  Summer 2013 Collection! With clean shapes and a bevy of gorgeous new colours, this it-hit stands as the season's symbol for pure elegance: 


Boasting a classic design, our elegant Nuovo L line is handmade for style, sophistication, and most of all, functionality. Featuring a tasteful range of colours, this collection introduces a minimalist yet trendy construction, complete with numerous compartments built for today's businesswoman on-the-go. 


Handcrafted with rodeo lamb and two-tone canvas lining, this collection radiates practicality, quality & class. If you ask me, the final result of this season's evolution is the best one I've ever seen. 


Our Nuovo L collection has matured throughout the seasons with special twists underscored with golden highlights and eye-catching shapes - this is what every women badly needs in her life, right?

Love and many hugs, 

Nike Jane xxx 

Nuovo L , Evolution , SS 13 , History